
By Tim Buckler
Subscribe to our original industry insightsGeneral Data Protection Regulation (“GDPR”), a European Union (“EU”) regulation meant to protect the rights and data of EU residents (“data subjects”), comes into effect on May 25, 2018. This regulation protects the data of EU residents regardless of who holds the data or where that data is held.
All firms, regardless of where they are in the world, must determine whether they hold any data corresponding to a data subject (EU resident). Many American firms believe that not having any clients with EU residency alleviates them of needing any remediation; however, most American firms will be affected by GDPR, especially if they do mass marketing. Firms conducting mass marketing will need to remediate their email lists to GDPR standards or delete the emails from their list.
This will require a search of not only current clients, but also previous clients, and if any data coincidentally corresponds to a data subject. GDPR protects all EU residents regardless of their nationality.
Ultimately, GDPR requires firms to be able, at any time, to:
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