
By Buddy Doyle
Subscribe to our original industry insightsThe Securities and Exchange Commission released its final version of the modernized Marketing Rule under the Investment Advisors Act on December 22, 2020. The Press Release does an effective job of describing the major points covered by the modernized rules including:
Within your RIA, the Sales, Marketing, Legal, Risk and Compliance teams should get together to review and understand the requirements of the Rule Release. You can use a consultant to help expedite this process or invest your time internally, but be sure to:
The SEC stated “The marketing rule, amended books and records rule, and related Form ADV amendments, will be published on the Commission’s website and in the Federal Register. All will be effective 60 days after publication in the Federal Register. The Commission has adopted a compliance date that is 18 months after the effective date to give advisers a transition period to comply with the amendments.”
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